Recently, I heard a broadcasting professional speak about how a tagline illustrates how a company wants to be visualized. What is a tagline? A statement or motto that succinctly defines or represents an organization's mission. For instance, here's an obvious one....what do you think of when you see the Nike symbol?
After talking about the business aspect of taglines, the professor then asked us students what our personal taglines were. I really liked this connection. I have written at the top of this blog one of my personal mottos. What about you? What are you known for? What is the first thing people think of when they think of you? What is it that you live by? What is your personal mission statement, motto, or daily outlook on life? We all have one, whether we consciously realize it or not. If you don't know yours, give it a think for a few minutes and write it down. It should just be a few words. Do you like it? Good. Would you rather it be something else? Change it. Your tagline is your own.
