what's your tagline?

My school holds a forum every week where the speaker can choose any topic, and every week the speaker has a different and unique background so the forum is always pretty interesting.

Recently, I heard a broadcasting professional speak about how a tagline illustrates how a company wants to be visualized. What is a tagline? A statement or motto that succinctly defines or represents an organization's mission. For instance, here's an obvious one....what do you think of when you see the Nike symbol?

Here's a few more. Got milk? (California Milk Processor Board) You're in good hands (All State). Yo quiero Taco Bell. The Few, the Proud, the Marines. Save Money, Live Better (Wal-Mart). There are some things money can't buy...for everything else, there's MasterCard. With these taglines, these companies have gained instant recognition status while also promoting themselves and their products. When you think about it, it's a pretty remarkable feat that a single company can choose a few words to represent itself and to have the world immediately associate those words with that company.

After talking about the business aspect of taglines, the professor then asked us students what our personal taglines were. I really liked this connection. I have written at the top of this blog one of my personal mottos. What about you? What are you known for? What is the first thing people think of when they think of you? What is it that you live by? What is your personal mission statement, motto, or daily outlook on life? We all have one, whether we consciously realize it or not. If you don't know yours, give it a think for a few minutes and write it down. It should just be a few words. Do you like it? Good. Would you rather it be something else? Change it. Your tagline is your own.